On-demand Support for New Moms

There’s nothing quite like the support new moms get from other moms. When women who are on the same incredible life-changing journey of motherhood take the time to lift you up, reassure you that you’re doing great, and remind you that you cannot fail—it’s like a magical “power up” that re-energizes you and boosts your confidence.

Meet the Pump-Up Line

That’s why Bubs created the Pump-Up Line—a toll-free hotline new moms can call any time of day or night to hear words of affirmation and encouragement from other moms, including actress, comedian, and recent twin mom Gabourey Sidibe, and parenting hacks expert Kate Bast.

Why it matters

That encouragement and support is something we can all use. A recent Bubs survey of 525 U.S. moms found:

• Nearly 40% didn’t feel prepared for the first few months of parenthood
• 29% said they didn’t have the help and support they needed during that crucial time

“Being a new parent has been exhilarating, fulfilling and the greatest adventure I've ever embarked on. It’s also scary, exhausting and sometimes really lonely.”

She adds: “Finding a mom group is a daunting task that can take time so it’s great to be a part of a resource to reach out to for support when it feels like it’s hard to come by.”

How it works

The Bubs Pump-Up Line is open 24/7 for moms who need encouragement to get through a rough night with a teething baby—or for moms who want to leave their own “been there, you’ll get through this” hype message for others. It’s one more way to connect and support one another through the highs, lows, challenges, and joys of motherhood.