A happy baby with a toy goat and three tins of Bubs Formula

Trusted Nutrition

Safely feeding infants for over 18 years. All Aussie Bubs infant formulas are compliant with both the US Infant Formula Act and the Food Standards Australia New Zealand (FSANZ) code.

Aussie Bubs is the U.S. subsidiary of Bubs Australia, a trusted global manufacturer of infant nutrition. During our 18-year history, we have safely fed millions of healthy “bubs”, an affectionate term for babies in Australia. 

On May 27, 2022, Bubs Australia was granted US enforcement discretion and committed over 1.25 million tins of safe, high-quality infant formula in response to the US formula crisis. Today, we are available online and in stores nationwide and actively pursuing the permanent authorization with the FDA in compliance with the October 2025 deadline for No Objection and Transition Guidance. 

We are proud to provide American families with new, high-quality options for clean label infant nutrition and committed to supporting the ongoing diversification of US infant formula options.

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The Aussie Bubs Difference

Aussie Bubs offers a nutritionally complete range of infant formulas featuring:

  • Unique, high-quality protein sources including A2 beta-casein goat milk, A2 beta-casein cow milk, 365 day grass fed cow milk 
  • Whole fat milk with naturally-occurring milk fat globule membrane (MFGM) + added plant-based DHA (omega-3) and ARA (omega-6) 
  • 100% lactose - no added sucrose, corn syrup, or maltodextrin
  • Probiotic + prebiotic blends

Clean Label Infant Nutrition

All Aussie Bubs infant formulas have received the Clean Label Project Purity Award and were the first formulas to be certified under the First 1,000 Day Promise standards. The Clean Label Project is a non-profit organization changing the definition of food and consumer safety through data, science and transparency. They recognize brands with products that focus on purity and surpass minimum FDA requirements.  

Hear From Our Aussie Bubs™ Advisory Board

Trusted around the globe by healthcare professionals

Karena Tonkin, MPH, BHSc

"Having worked with Bubs for the past six years, I’ve watched the growth of the Aussie-Bubs range first-hand. I’ve always been impressed by the wisdom, care, expertise, and personal touches I’ve seen go into developing its baby and toddler formula range. Aussie Bub’s tummy-friendly goat milk, A2, and organic formulas are second-to-none in providing all the essential nutrients your little one needs for optimal health, energy, growth, and development. The clean-label certification is a testament to Bubs dedication to creating contaminant-free, nutrient-dense formulas every parent can trust for their young one."

Dr Tanya Altman Portrait

Tanya Altmann, MD, FAAP

“The first 1,000 days of life are crucial to healthy brain development. But toddlers can be picky eaters. I recommend Aussie Bubs™ Toddler Formulas because they are trusted, clean, nutrient-dense, high-quality products that give parents peace of mind that their little one is getting the essential vitamins and minerals they need every day without added sugars, GMOs, or growth hormones. Aussie Bubs™ formulas are also Clean Label Project certified which means they’ve been independently tested for 400 plus contaminants and awarded for meeting the highest of standards.”

Jackie Bowen Portrait

Jackie Bowen

“What stands out about Aussie Bubs™ is the ingredient quality. When it comes to the Clean Label Purity Award, we test for hundreds of contaminants and toxins – things that you definitely don’t want in food you are going to feed your family. And Aussie Bubs™ was a Clean Label Purity Award winning brand. So far in the US, only a handful of formulas have received that award.”

Dr. Michael Montalto Portrait

Michael Montalto, PhD

"Aussie Bubs infant formulas meet the nutrient requirements of the FDA Infant Formula Act. The range of nutrient-fortified infant formula products include an organic cow’s milk, goat milk and a cow’s milk based A2 beta casein option. All of the  Bubs infant formulas are an excellent choice for your infant in the very important first year of life. "

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Aussie Bubs Stage 1 products

"Bubs® formulas are Clean Label Project certified which means they've been independently tested for 400 plus contaminants and awarded for meeting the highest of standards."

- Dr. Tanya Altmann, MD, FAAP. Founder, Calabasas Pediatrics.