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Trusted for Quality. Awarded for Purity.

All Bubs infant formulas are compliant with both the US Infant Formula Act and the Food Standards Australia New Zealand (FSANZ) code and recently completed the largest US infant formula growth monitoring study conducted to date.

Aussie Bubs is the U.S. subsidiary of Bubs Australia, a trusted global manufacturer of infant nutrition. During our 19-year history, we have safely fed millions of healthy “bubs”, an affectionate term for babies in Australia. 

On May 27, 2022, Bubs Australia was granted US enforcement discretion and committed over 1.25 million tins of safe, high-quality infant formula in response to the US formula crisis. Today, we are available online and in stores nationwide and finalizing permanent authorization steps with the FDA in compliance with the deadline for No Objection and Transition Guidance. 

We are proud to provide American families with new, high-quality options for clean label infant nutrition and committed to supporting the ongoing diversification of US infant formula options.

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The Bubs Difference

Clinically proven in the largest US infant formula growth monitoring study conducted to date*

  • The first commercially available goat milk infant formula to complete a US-based growth monitoring study*
  • Demonstrated equivalent growth compared with control study formula and CDC/WHO breastfed infant percentiles**
  • All parent-reported tolerance measures (gas, stool frequency/consistency, fussiness) were comparable to those of breastfed infant cohort**
  • Nearly 100% of parents reported high rates of satisfaction, noting they would happily use Bubs again and recommend it to others**

Recommended by pediatricians nationwide

The Bubs line of whole fat infant formulas is recommended by thousands of pediatricians nationwide as a nutritionally complete, high-quality, clinically-proven feeding option for families. Our formulas feature:

  • Unique protein sources including A2 beta-casein goat milk and 365 day grass fed cow milk 
  • Whole fat milk with naturally-occurring milk fat globule membrane (MFGM) + added plant-based DHA (omega-3) and ARA (omega-6) 
  • 100% lactose - no added sucrose, corn syrup, or maltodextrin
  • Probiotic + prebiotic blends

Leading the way for clean label infant nutrition

All Bubs infant formulas have received the Clean Label Project Purity Award, are Certified Pesticide-Free, and were the first formulas to be certified under the First 1,000 Day Promise standards. The Clean Label Project is a non-profit organization changing the definition of food and consumer safety through data, science and transparency. They recognize brands with products that focus on purity and surpass minimum FDA requirements.  

  • Purity Award Winner (Since 2021): Tested for 400+ toxins and contaminants — like heavy metals, pesticide residue, and plasticizers — and awarded for meeting the highest purity standards. Bubs is proud to be the first recipient of Clean Label Project Purity Award: 5 Years of Excellence seal of recognition.
  • First 1,000 Day Promise Certified (Since 2024): Uses elements of European food regulations to recognize brands that are below contaminant thresholds in products for pregnant women, lactating mothers, infants, and children.
  • Certified Pesticide-Free (Since 2024): Tested for 200+ of the most commonly used pesticides - including glyphosate.
  • BabyCoalition Founding Member: A trade association of leading brands dedicated to improving infant, child, and maternal health through education on the risks of toxins and contaminants and advocating for reform.

*Based on review of published, recently completed, and in progress growth monitoring studies. July 2025.

**Based on Bubs 16-week growth monitoring study data and parent reported satisfaction survey.

HCP Resources

Hear From Our Advisory Board

Trusted around the globe by healthcare professionals

Lizzie O'Connor, MS, RD

"The first years of life are crucial for building a healthy foundation, especially when it comes to infant feeding. As a mom and Registered Dietitian, I’ve faced my own challenges navigating formula options. That’s why I love and recommend Bubs Goat Milk Formula. It offers whole-fat, nutrient-rich nutrition and is gentle on little stomachs thanks to its goat milk base. Bubs formula is trusted for its high-quality ingredients, and as a dietitian, I appreciate its commitment to clean, balanced nutrition."

Dr Tanya Altman Portrait

Tanya Altmann, MD, FAAP

“The first 1,000 days of life are crucial to healthy brain development. But toddlers can be picky eaters. I recommend Aussie Bubs™ Toddler Formulas because they are trusted, clean, nutrient-dense, high-quality products that give parents peace of mind that their little one is getting the essential vitamins and minerals they need every day without added sugars, GMOs, or growth hormones. Aussie Bubs™ formulas are also Clean Label Project certified which means they’ve been independently tested for 400 plus contaminants and awarded for meeting the highest of standards.”

Jackie Bowen Portrait

Jackie Bowen

“What stands out about Aussie Bubs™ is the ingredient quality. When it comes to the Clean Label Purity Award, we test for hundreds of contaminants and toxins – things that you definitely don’t want in food you are going to feed your family. And Aussie Bubs™ was a Clean Label Purity Award winning brand. So far in the US, only a handful of formulas have received that award.”

Dr. Michael Montalto Portrait

Michael Montalto, PhD

"Aussie Bubs infant formulas meet the nutrient requirements of the FDA Infant Formula Act. The range of nutrient-fortified infant formula products include an organic cow’s milk, goat milk and a cow’s milk based A2 beta casein option. All of the  Bubs infant formulas are an excellent choice for your infant in the very important first year of life. "

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"Bubs® formulas are Clean Label Project certified which means they've been independently tested for 400 plus contaminants and awarded for meeting the highest of standards."

- Dr. Tanya Altmann, MD, FAAP. Founder, Calabasas Pediatrics.