Bubs Essential Infant Formula (0-12 Months)

Current Price: $26.99 Original Price:

Made in Australia, Bubs Essential Infant Formula is packed full of whole cow’s milk goodness and vital vitamins and minerals, including pre and probiotics, and omega-3. With every feed you can be sure you’re giving your bub the essential building blocks to a happy, healthy life.

  • Everyday nutrition at an accessible price point
  • Made with whole milk from happy Australian cows
  • Tested for 400+ heavy metals, toxins and contaminants
  • Clean Label Project Purity Award winner and First 1,000 Days Promise Certified

Clean Label. Naturally Gentle.

The Purity Award is the highest standard of quality, requiring screening for over 400 contaminants.

  • Wholesome nutrition at an accessible price point. 


    Bubs Essential Infant Formula is the latest edition to the Bubs lineup of high quality, clean label, Australian-made infant formulas. 


    Bubs Essential is made with whole cow's milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support. Best of all, families can rest assured knowing they’re giving their bub the very best because Bubs Essential – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements. 


      • Step 1
        Wash hands first. Sterilize bottle and teat in boiling water of a sterilizer.
      • Pouring water into a baby bottle icon
        Step 2
        Potable, previously sterilized water should be used. Pour the required amount of cooled boiled water into the bottle.
      • Scooping formula out of a tin icon
        Step 3
        Add the required number of softly packed level scoops according to the feeding guide, using the provided scoop and the built-in leveller on the can. Always add 1 scoop of powder for each 60mL of water.
      • Step 4
        Shake well until the powder is dissolved. Test temperature on your wrist before feeding. It should feel lukewarm, not hot. Once prepared, serve immediately.

    • Close lid tightly after each use. Store in a cool, dry place under 25°C. Use within 4 weeks of opening. Do not use if foil seal is damaged or missing.

    Purity award badge
    Clean Nutrition Experts

    The Bubs® Difference

    Our natural milk is sourced from local Australian dairy farms. This helps deliver fresher product, better nutritional values, better taste and better solubility.

    We proudly offer clean label Australian made products with no additives commonly found in other formulas, giving parents peace of mind and bubs a happy start to life.

    Everything needed for a good start to life, without the additives.

    • No Corn Syrup Solids
    • No Chemicals or Pesticides
    • No Artificial Sweeteners
    • No GMOs
    • No Maltodextrin
    • No Artificial Colors
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    We control our whole supply

    All the way back to the farm gate

    • Our Bubs formula products are rigorously tested for microbiological parameters before being approved for release.

      We’re audited by Australian State regulators every 6 months which includes a stringent pathogen monitoring program

    • We comply with all Australian State & Federal Regulatory and export quality control requirements.

      Are GSFI certified (Global certification standard FSSC 22000), a certifying standard recognized globally for high-quality requirements.

    • We’re proud to have been awarded the Clean Label Project’s Purity Award!

      This stringent certification requires screening for over 400 contaminants, pesticides and heavy metals.

      Our Certifications

    Why Choose Bubs Goat Milk Formula

    Happy Goat Portrait

    Is Goat milk good for you?

    The healthiest option for your baby is to consume a source of dairy that’s not only similar to breast milk but offers the essential vitamins and minerals needed to grow and thrive in the early years. Our goat milk formula ticks both of these boxes.

    Let’s talk about science
    Happy Dad holding his baby. His baby has a white hat on.

    Got GOAT?

    When my son Julien turned four-months he developed pretty severe eczema across much of his body. When we did switched him over to goat products it made a world of difference.

    Read about Julien’s Story
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    Should I Choose a Skim Milk or Full Fat Milk Infant Formula?

    As parents, we are always looking for ways to give our little ones a healthier diet, but sometimes it takes work to know what is best.

    Learn about healthy fats