Bubs Essential Infant Formula (0-12 Months)

Current Price: $26.99 Original Price:

Bubs Essential Infant Formula is clean label and made with premium ingredients, but comes without the premium price tag. It’s packed full of whole cow’s milk goodness and vital vitamins and minerals, including pre and probiotics, and omega-3. With every feed, you can be sure you’re giving your bub the essential building blocks to a happy, healthy life.

  • Clean Label Project Purity Award winner and First 1,000 Days Promise Certified
  • Whole Fat Milk Based
  • Australian Made
  • Prebiotic and Probiotic Blend
  • Clean nutrition at an accessible price

Clean Label. Naturally Gentle.

The Purity Award is the highest standard of quality, requiring screening for over 400 contaminants.

  • Wholesome nutrition at an accessible price point. 


    Bubs Essential Infant Formula is the latest edition to the Bubs lineup of high quality, clean label, Australian-made infant formulas. 


    Bubs Essential is made with whole cow's milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support. Best of all, families can rest assured knowing they’re giving their bub the very best because Bubs Essential – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements. 


      • Step 1
        Wash hands, bottle feeding utensils, and surfaces with soap and water prior to preparing formula
      • Pouring water into a baby bottle icon
        Step 2
        Using feeding guide, pour desired amount of water into clean bottle
      • Scooping formula out of a tin icon
        Step 3
        Add powder using 1 unpacked, level scoop (8.8g) for each 2 fl oz of water
      • Step 4
        Cap bottle: shake well until powder is dissolved. Discard unrefrigerated formula after 1 hour
    • Demineralised Cow’s Milk Whey Powder, Whole Cow’s Milk

      Powder, Vegetable Oil Blend (Sunflower, Canola, Coconut, High

      Oleic Sunflower), Lactose, Galacto-Oligosaccharides (GOS).

      Less than 2% of: Cow’s Milk Whey Protein Concentrate, Soy

      Lecithin, Ascorbyl Palmitate, Beta Carotene, Bifidobacterium

      longum BB536, Biotin, Calcium Carbonate, Calcium D

      Pantothenate, Cholecalciferol, Choline Bitartrate, Copper

      Sulfate, Cyanocobalamin, d-alpha Tocopheryl Acetate, Di

      Potassium Phosphate, Schizochytrium sp. Oil*, M.alpina Oil**,

      Ferrous Sulfate, Folic Acid, Fructo-Oligosaccharides (FOS),

      Inositol, L-carnitine, Lutein, Magnesium Sulfate, Manganese

      Sulfate, Nucleotides (Adenosine 5’-Monophosphate, Cytidine

      5’-Monophosphate, Guanosine 5’-Monophosphate, Inosine

      5’-Monophosphate, Uridine 5’-Monophosphate), Niacinamide,

      Potassium Chloride, Potassium Iodide, Pyridoxine Hydrochloride,

      Riboflavin, Sodium Ascorbate, Sodium Citrate, Sodium Selenite,

      Taurine, Thiamine Hydrochloride, Tri Calcium Phosphate,

      Vitamin A Acetate, Phylloquinone (Vitamin K), Zinc Sulfate.

      Contains milk and soy.

      * A source of DHA

      ** A source of ARA

    • Per 100 Calories (4.9 fl prepared as directed)

      Protein 1.9 g

      Fat 5.1 g

      Carbohydrate 11.6 g

      Water 140 g

      Linoleic acid 960 mg

      Vitamin A 360 IU

      Vitamin D 60 IU

      Vitamin E 3.4 IU

      Vitamin K 10.3 mcg

      Thiamin (Vit. B1) 145 mcg

      Riboflavin (Vit. B2) 287 mcg

      Vitamin B6 98 mcg

      Vitamin B12 0.6 mcg

      Niacin 709 mcg

      Folic acid 30 mcg

      Pantothenic acid 960 mcg

      Biotin 4.8 mcg

      Vitamin C (ascorbic acid) 18 mg

      Choline 21 mg

      Inositol 14.3 mg

      Vitamins

      Not for infants or children with Galactosemia

      Please refer to the FEEDING GUIDE†

      Calcium 86 mg

      Phosphorus 57 mg

      Magnesium 8.1 mg

      Iron 1.3 mg

      Zinc 0.8 mg

      Manganese 29 mcg

      Copper 105 mcg

      Iodine 22 mcg

      Selenium 3.3 mcg

      Sodium 47 mg

      Potassium 135 mg

      Chloride 80 mg

    • Close lid tightly after each use. Store in a cool, dry place under 77°F. Use within 4 weeks of opening. Do not use if foil seal is damaged or missing.

    Purity award badge
    Clean Nutrition Experts

    The Bubs® Difference

    Our natural milk is sourced from local Australian dairy farms. This helps deliver fresher product, better nutritional values, better taste and better solubility.

    We proudly offer clean label Australian made products with no additives commonly found in other formulas, giving parents peace of mind and bubs a happy start to life.

    Everything needed for a good start to life, without the additives.

    • No Corn Syrup Solids
    • No Chemicals or Pesticides
    • No Artificial Sweeteners
    • No GMOs
    • No Maltodextrin
    • No Artificial Colors
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    We control our whole supply

    Made from pure, clean, traceable ingredients

    • Our Bubs formula products are rigorously tested for microbiological parameters before being approved for release.

      We’re audited by Australian State regulators every 6 months which includes a stringent pathogen monitoring program

    • We comply with all Australian State & Federal Regulatory and export quality control requirements.

      Are GSFI certified (Global certification standard FSSC 22000), a certifying standard recognized globally for high-quality requirements.

    • We’re proud to have been awarded the Clean Label Project’s Purity Award!

      This stringent certification requires screening for over 400 contaminants, pesticides and heavy metals.

      Our Certifications