Bubs Essential Infant Formula (0-12 Months)

Current Price: $26.99 Original Price:

Made in Australia, Bubs Essential Infant Formula is packed full of whole cow’s milk goodness and vital vitamins and minerals, including pre and probiotics, and omega-3. With every feed you can be sure you’re giving your bub the essential building blocks to a happy, healthy life.

  • Everyday nutrition at an accessible price point
  • Made with whole milk from happy Australian cows
  • Tested for 400+ heavy metals, toxins and contaminants
  • Clean Label Project Purity Award winner and First 1,000 Days Promise Certified

Check us out on Amazon or find us in a store near you.

Clean Label. Naturally Gentle.

The Purity Award is the highest standard of quality, requiring screening for over 400 contaminants.

  • Wholesome nutrition at an accessible price point. 


    Bubs Essential Infant Formula is the latest edition to the Bubs lineup of high quality, clean label, Australian-made infant formulas. 


    Bubs Essential is made with whole cow's milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support. Best of all, families can rest assured knowing they’re giving their bub the very best because Bubs Essential – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements. 


      • Step 1
        Wash hands first. Sterilize bottle and teat in boiling water of a sterilizer.
      • Pouring water into a baby bottle icon
        Step 2
        Potable, previously sterilized water should be used. Pour the required amount of cooled boiled water into the bottle.
      • Scooping formula out of a tin icon
        Step 3
        Add the required number of softly packed level scoops according to the feeding guide, using the provided scoop and the built-in leveller on the can. Always add 1 scoop of powder for each 60mL of water.
      • Step 4
        Shake well until the powder is dissolved. Test temperature on your wrist before feeding. It should feel lukewarm, not hot. Once prepared, serve immediately.
    • Once mixed, feed immediately or refrigerate in a sealed container and use within 24 hours. Cover opened formula with the plastic lid provided with the can and store it in a cool, dry place and use it within 1 month. Store unopened cans at room temperature; avoid extreme temperatures.

    Blue Circle
    Clea Label Project Purity Award Logo Bubs Goat Milk Based Formula Stage 1 Tin Solid blue baby bottle icon
    Clean Nutrition Experts

    The Aussie Bubs® Difference

    Our natural milk is sourced from local Australian dairy farms. This helps deliver fresher product, better nutritional values, better taste and better solubility.

    We proudly offer clean label Australian made products with no additives commonly found in other formulas, giving parents peace of mind and bubs a happy start to life.

    Everything needed for a good start to life, without the additives.

    • No Corn Syrup Solids
    • No Chemicals or Pesticides
    • No Artificial Sweeteners
    • No GMOs
    • No Maltodextrin
    • No Artificial Colors
    Purple heart splotch icon Heartshape outline icon in purple Blob Icon
    We control our whole supply

    All the way back to the farm gate

    • Our Bubs formula products are rigorously tested for microbiological parameters before being approved for release.

      We’re audited by Australian State regulators every 6 months which includes a stringent pathogen monitoring program

    • We comply with all Australian State & Federal Regulatory and export quality control requirements.

      Are GSFI certified (Global certification standard FSSC 22000), a certifying standard recognized globally for high-quality requirements.

    • We’re proud to have been awarded the Clean Label Project’s Purity Award!

      This stringent certification requires screening for over 400 contaminants, pesticides and heavy metals.

      Our Certifications