Why do Bubs products include Whole Milk when all US products use Skim Milk?

Bubs products utilise whole milk powder as part of their base ingredients, as it provides infants with more nutrients and fat. At this early stage of life fat is essential for optimal brain, cognitive and improved visual development

By utilising whole milk babies are receiving a more natural, complete food. Often when skim milk powder is used the introduction of other fats is necessary to achieve the ideal fat ratio to make the product a ‘complete food’. By utilising whole milk this limits the addition of other fats being added as some of this fat is found naturally in whole milk.

Whole cow’s milk is also naturally higher in vitamins such as potassium, iron, and vitamin E.