Choosing the Right Formula

Ask yourself these questions before you purchase!

The time is here: you’re choosing a baby formula. Welcome, you’ve come to the right place. When making this decision, there are several factors to consider.

Nutritional Needs

Does your baby need a formula that’s easier to keep down? One that is more sensitive for their tummy? Most baby formulas are designed to be nutritionally complete and provide the necessary vitamins and minerals for your baby's growth and development, but some may bring different reactions to your little bub. Keep that in mind when choosing (and don’t be afraid to switch it up if your baby is not enjoying it).

Clean Ingredients

Just because a formula is nutritionally complete does not mean it’s made with quality ingredients. Sadly many formulas contain unnecessary and potentially harmful additives. Always be sure to check the label for additives like synthetic favors and colorings, or sugars like corn syrup and maltodextrin. Also note that in the US, companies are not required to reveal their GMO ingredients. Instead, look for formulas that specifically say “Non GMO”.  

Milk Type

Whatever your personal preference is for milk — whether that’s soy, cow, goat, etc. — start there. There are formulas based on those three major types, but if your baby has a milk allergy, don’t fret. There are hypoallergenic formulas on the market as well. 

Age Range

How old is your baby? There are different formulas for different age ranges, so be sure to purchase the correct one for your baby’s age and stage: newborn, infant or toddler. Each formula has a different nutritional profile depending on their stage’s needs. 


Are you feeding your baby at every feeding time? As a supplement? Or as a way to address a specific need (like colic or reflux)? Be sure to consider each formula’s specific profile before choosing. 

Personal Preference

Each formula is going to have its own distinct texture, taste and consistency, as well as their own fortifications and ingredients, like probiotic mixes. As you get to know your little person, you may be able to predict what they’ll respond best to; something to consider!  

Remember, if you have any questions, your pediatrician is only a phone call away. They can help you choose a formula that meets your baby’s specific needs, ensuring that it’s safe and appropriate for their age and health status. Happy feeding!