What is Clean Label?

All Bubs & Aussie Bubs formula products have received the Clean Label Purity Award.

Clean Label Project™ is a national non-profit organization in the USA with the mission to bring truth and transparency to food and consumer product label. The Clean Label Project™ award is given to brands with products that place an emphasis on purity of ingredients and surpass the minimum regulations required. At Bubs®, we pride ourselves on using pure ingredients to provide clean label nutrition for your little one. In fact, our formulas have been independently tested for purity, and proudly received a Clean Label Project® Purity Award.

This evidence-based verification gives parents peace of mind in knowing that their toddler is obtaining pure nutrition, free from heavy metals, pesticide residues, plasticizers and other chemicals and toxins.