What is the First 1,000 day promise?

The First 1,000 Day Promise is the first Standard to use elements of the EU baby food regulations to set a maximum contaminant threshold for products for pregnant women, infants, lactating mothers and children

Aussie Bubs and Bubs formulas are the first formulas to be certified with the First 1,000 Day Promise Standard, which is part of the Clean Label Project.