What is the QR code which has been laser etched on the bottom of the tin?

This is what we call our “Bubs Trust Code”. We developed this so that each of our products have their own unique digital identity.
If you scan this code with your phone, it will automatically link you to a website which will tell you that the product is a genuine Bubs product produced in our high-quality manufacturing facility in Australia.
This offers product traceability through full transparency of our milk formula manufacturing process, from our milk supply to the end consumers.