Formula Shortage Support
Thursday 16th June 2022 Bubs 2nd plane load under ‘Operation Fly Formula’ departing Australia today
The second aircraft, containing around 85,000 tins of Bubs® Infant Formula, under ‘Operation Fly Formula’ will depart Melbourne Australia to Columbus, Ohio. All 6 Bubs® Infant Formula products, plus 2 Aussie Bubs™ Toddler Formula products, to be distributed to about 800 Walmart stores in around 20 states.
Please see our Where To Buy page , which will be updated with store location information as soon as it is made available.
Sunday 12th June 2022 – First Flight of Bubs Infant Formula arrives in the USA
The first air freight delivery of Bubs® Infant Formula under “Fourth Operation Fly Formula Mission” arrived in LAX on Sunday 12th June and will soon be available in store within the Kroger Co. and Albertsons Companies to help relieve USA’s infant formula shortage. All 6 infant formula and 2 toddler formula products, including Bubs Supreme™ A2 Beta-Casein Protein, Bubs Organic® Grass Fed, and Bubs® Goat Milk are expected on shelf starting week commencing 21 June 2022. Please see our “How To Buy” page on this website, which will be updated with store location information as soon as it is made available.
Wednesday 1st June 2022: Bubs Australia secures fourth U.S. Operation Fly Formula mission
Today the Biden Adminstration announced the Fourth Operation Fly Formula Mission to transport first two deliveries of Bubs® Infant Formula products to the USA. Stage 1 Infant Formula (0-6 Months) and our Stage 2 Follow-On Formula (6-12 Months) to be imported across the following three Bubs Formula products.:
- Bubs Supreme™ A2 Beta-Casein Protein,
- Bubs Organic® Grass Fed Cow Milk
- Bubs® Easy-digest Goat Milk
The first flights are scheduled to depart Melbourne Tullamarine Airport on 9 and 11 June 2022 and will arrive in the U.S. the following day.
Subsequent flights and logistics are in the process of being finalised to distribute the first 1.25 million tins (or 27.5 million bottles) of Bubs® Infant Formula products to retailers in the USA.
Products are expected to be on shelves of major retailers soon after arrival and we will keep this page up to date as soon as we have additional information.
Our Bubs Founder CEO, Kristy Carr, participated in a roundtable discussion with President Biden, Health & Human Services Secretary Xavier Becerra and Surgeon General Vivek Murthy, and other leading infant formula manufacturers to discuss these updates.
“Australia and the United States have enjoyed a long-term friendship. We are proud to be representing our country in providing a first response to assist American families. We would like to express our deepest gratitude to the Biden Administration for extending Operation Fly Formula to enable Bubs to assist American families as quickly as possible.” Kristy Carr Founder & CEO Bubs Australia
Friday 26th May 2022: FDA announced the approval for distribution of Bubs Infant Formula products
Today, the USA Food and Drug Administration (FDA) announced it has now exercised discretion for the import, sale and distribution of all six Bubs® Infant Formula products into the United States under the agency’s recently released Infant Formula Enforcement Discretion Policy.
This FDA discretion marks the completion of a rigorous process during which the FDA completed thorough review on our products before approving them to be safe, clean and nutritionally sound for American babies.
Bubs Australia, makers of Bubs Infant Formula and Aussie Bubs Toddler Formula, has been safely feeding Australian babies for over 17 years, with over 1 million infants provided our clean label, high quality infant nutrition products, manufactured at our fully controlled and owned production facility, which is also registered with the US FDA.
- Bubs™ Infant Formula meet the nutrient requirements of the US Infant Formula Act for an iron fortified infant formula.
- Bubs™ Infant Formula and Aussie Bubs™ Toddler Formulas are Clean Label Purity Award recipients.
- Bubs™ and Aussie Bubs™ formula range also comply with the Food Standards Code for Australia and New Zealand (FSANZ).
The U.S. Department of Health and Human Services have advised they are evaluating options for getting our Bubs Infant Formula products to the U.S. as quickly as possible.
We will keep this page updated with developments. To hear the latest news, you can also follow us on:
Are you a concerned parent?
The Aussie Bubs™ Advisory Board created these tips to help concerned parents find some peace of mind.
DO switch brands if your routine formula isn’t available. It can take a baby a few days to transition to the new formula so be patient. If your baby is on a specialty formula, or has an allergy or sensitivity to any formula, always talk to your pediatrician before switching.
DO call smaller mom & pop stores as they often have stock that the larger retailers may not.
DO introduce toddler formula if your baby is close to a year old, eating solid foods and you’ve consulted with your pediatrician. Look for formulas that are Clean Label Purity Award recipients.
DON’T make homemade infant formula. It won’t meet your baby’s essential nutritional needs, can be very dangerous to their growth and development and can even make your baby sick.
DON’T add extra water to stretch your formula supply. This will dilute essential nutrients which can lead to major health problems and harm the normal growth and development of the infant.
STORE LOCATIONS: Once Bubs Infant Formulas arrive we will prioritise the shipping of our products to our retail partners as quickly as we can. We will then start to provide access to the Bubs Australia Infant Formula on our Aussie Bubs website where you can currently purchase Aussie Bubs Toddler Formula. More detail on direct sales from our website will be provided as soon as possible.
Please still check with your local retail store, even if they are not on this list above, as they may have already commenced stocking Bubs Formula products, through our distributors.
Aussie Bubs™ Advisory Board
Dr. Tanya Altmann, MD, FAAP
- Founder, Calabasas Pediatrics
- Best-selling author, “What to Feed Your Baby”
- Aussie Bubs™ brand ambassador
Stephanie Middleberg, MS, RD
- Founder, Middleberg Nutrition
- Best-selling author, “The Big Book of Organic Baby Food” & “The Big Book of Organic Toddler Food”
- Aussie Bubs™ brand ambassador
Jackie Bowen, MPH, MS
- Executive Director, The Clean Label Project
- Engineer, public health professional & researcher
- 20 years of experience in natural products industry
Michael Montalto, PhD
- 40 years of clinical nutrition research with term and preterm infants for leading formula brands
- Experience in regulatory affairs, evidence-based claims substantiation and medical/scientific affairs
- Professional education and training for clinicians
Karena Tonkin, MPH, BHSc
- Specialist Pediatric Nutritionist
- 15 years guiding families in clinical and preventative nutrition
- Nutrition consultant & content writer with Bubs Australia & Aussie Bubs since 2016
“As a dietitian and mom of two little ones, I’m always looking for highly nutritious products that taste good and make life a little easier for parents. Aussie Bubs™ Toddler Formulas fits that bill. As the recipient of the Clean Label Purity Award, you can be confident that you are giving your little ones a top-quality product. Their formulas have no artificial sweeteners, corn syrup, GMOs or growth hormones and they're packed with high-quality vitamins and minerals to give your little ones what they need for brain and gut health." - Stephanie Middleberg, MS, RD
“The first 1,000 days of life are crucial to healthy brain development. But toddlers can be picky eaters. I recommend Aussie Bubs™ Toddler Formulas because they are trusted, clean, nutrient-dense, high-quality products that give parents peace of mind that their little one is getting the essential vitamins and minerals they need every day without added sugars, GMOs, or growth hormones. Aussie Bubs™ formulas are also Clean Label Project certified which means they’ve been independently tested for 400 plus contaminants and awarded for meeting the highest of standards.” - Tanya Altmann, MD, FAAP
“What stands out about Aussie Bubs™ is the ingredient quality. When it comes to the Clean Label Purity Award, we test for hundreds of contaminants and toxins – things that you definitely don’t want in food you are going to feed your family. And Aussie Bubs™ was a Clean Label Purity Award winning brand. So far in the US, only a handful of formulas have received that award.” - Jackie Bowen, Executive Director of The Clean Label Project