Formula Shortage Support

The second aircraft, containing around 85,000 tins of Bubs® Infant Formula, under ‘Operation Fly Formula’ will depart Melbourne Australia to Columbus, Ohio. All 6 Bubs® Infant Formula products, plus 2 Aussie Bubs™ Toddler Formula products, to be distributed to about 800 Walmart stores in around 20 states.

Please see our Where To Buy page , which will be updated with store location information as soon as it is made available.

The first air freight delivery of Bubs® Infant Formula under “Fourth Operation Fly Formula Mission” arrived in LAX on Sunday 12th June and will soon be available in store within the Kroger Co. and Albertsons Companies to help relieve USA’s infant formula shortage. All 6 infant formula and 2 toddler formula products, including Bubs Supreme™ A2 Beta-Casein Protein, Bubs Organic® Grass Fed, and Bubs® Goat Milk are expected on shelf starting week commencing 21 June 2022. Please see our “How To Buy” page on this website, which will be updated with store location information as soon as it is made available.
 

Today the Biden Adminstration announced the Fourth Operation Fly Formula Mission to transport first two deliveries of Bubs® Infant Formula products to the USA. Stage 1 Infant Formula (0-6 Months) and our Stage 2 Follow-On Formula (6-12 Months) to be imported across the following three Bubs Formula products.:

• Bubs Supreme™ A2 Beta-Casein Protein,
• Bubs Organic® Grass Fed Cow Milk
• Bubs® Easy-digest Goat Milk

The first flights are scheduled to depart Melbourne Tullamarine Airport on 9 and 11 June 2022 and will arrive in the U.S. the following day.

Subsequent flights and logistics are in the process of being finalised to distribute the first 1.25 million tins (or 27.5 million bottles) of Bubs® Infant Formula products to retailers in the USA.

Products are expected to be on shelves of major retailers soon after arrival and we will keep this page up to date as soon as we have additional information.

Our Bubs Founder CEO, Kristy Carr, participated in a roundtable discussion with President Biden, Health & Human Services Secretary Xavier Becerra and Surgeon General Vivek Murthy, and other leading infant formula manufacturers to discuss these updates.

“Australia and the United States have enjoyed a long-term friendship. We are proud to be representing our country in providing a first response to assist American families. We would like to express our deepest gratitude to the Biden Administration for extending Operation Fly Formula to enable Bubs to assist American families as quickly as possible.” Kristy Carr Founder & CEO Bubs Australia

Today, the USA Food and Drug Administration (FDA) announced it has now exercised discretion for the import, sale and distribution of all six Bubs® Infant Formula products into the United States under the agency’s recently released Infant Formula Enforcement Discretion Policy.

This FDA discretion marks the completion of a rigorous process during which the FDA completed thorough review on our products before approving them to be safe, clean and nutritionally sound for American babies.

Bubs Australia, makers of Bubs Infant Formula and Aussie Bubs Toddler Formula, has been safely feeding Australian babies for over 17 years, with over 1 million infants provided our clean label, high quality infant nutrition products, manufactured at our fully controlled and owned production facility, which is also registered with the US FDA.

• Bubs™ Infant Formula meet the nutrient requirements of the US Infant Formula Act for an iron fortified infant formula.
• Bubs™ Infant Formula and Aussie Bubs™ Toddler Formulas are Clean Label Purity Award recipients.
• Bubs™ and Aussie Bubs™ formula range also comply with the Food Standards Code for Australia and New Zealand (FSANZ).

The U.S. Department of Health and Human Services have advised they are evaluating options for getting our Bubs Infant Formula products to the U.S. as quickly as possible.